How To: Personal Brand Without Panicking

Or thinking you need to be an influencer.

I regularly work with clients on the subject of ‘personal brand’. I use this as a basket term for the many different ways we have of appearing in the world, publicly, and consider it a spectrum. It can run the gamut from ‘how to present yourself on a CV’ to ‘what does a founder lead brand strategy look like’.

Given my background in PR, I like to work wit…